Spellbinding 'Videos-Within-a-Photo' by an Innovative Visual Team
The hypnotic nature of cinemagraphs has the world in rapt attention today. The magic comes from a single isolated movement that makes the viewer surrender to an endless loop, essentially a video within a still image. No wonder they have been called 'Living Photos'.
Cinemagraphs, used effectively, have high recall without being intrusive. Never a pitch that's in your face, cinemagraphs convey a message, beautifully, rhythmically and repeatedly, captivating rather than repelling.
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